Keeping Up with the Mobile Jones

I sometimes think of competition like the radar gun game. As soon as a new radar detector comes out, lawmen get a new type of radar gun. The circle goes around and it never ends. That’s pretty much how competition goes in an industry with almost no customer loyalty; in mortgage lending, the circle revolves around falling interest rates. Now that rates have fallen below the 4% line, that’s probably going to change.

I recently penned an article for Mortgage Technology magazine. in which I talk about the way competition is heating up in our industry and about how some lenders are turning to mobile technology to keep up.

That’s a smart move because mobile apps increase customer satisfaction and they can even build brand loyalty. Find out more by checking out my article.

If you don’t already have a mobile app for providing closing costs at the POS, you’re in danger of being left behind. Don’t let the competition pass you now or you may not get a chance to catch up.

Find out more about what we’re doing with mobile on our website. And let me know what you’re doing in the mobile space in the comments below.